When Las Vegas Sands Corp. approached me to imagine a “jet-set” virtual roulette show, I dove into the world of ultra-luxury travel—private jets, seaside villas, exclusive nightlife, and translated that glamour into a cohesive digital experience.
I began by curating an extensive moodboard of high-end restaurants, designer boutiques, yachts and vintage couture, then distilled those references into a signature palette of polished golds, deep velvets and ambient LED accents. From there, I sketched the core environments—an opulent game-show stage with crystal chandeliers and animated backdrops—and defined wardrobe silhouettes that marry ’20s elegance with futuristic flair.
Working closely with 3D modelers and UI animators, I shaped each asset pass: approving materials and lighting setups that would read as both authentic and escapist on screen. I also authored a visual “bible” outlining props, color keys and camera angles to ensure seamless alignment across teams and client reviews.
Although Sands ultimately paused the project, the art-direction package I delivered offers a turnkey blueprint for a virtual casino that feels as exhilarating and aspirational as a front-row seat on the world’s most exclusive flight.
