The CATAVRSE | Hill's Pet Nutrition

project Overview

The catavrse leverages the power of Virtual Reality (VR) technology within Spatial.io to create an immersive educational experience focused on the gastrointestinal (GI) anatomy of cats. It's designed to illustrate the vital relationship between feline health and nutrition, particularly showcasing the impact of Hill’s Prescription Diet on the feline GI system. This experience will guide veterinary healthcare professionals, cat owners, and enthusiasts through a detailed virtual journey, enhancing their understanding of feline anatomy and the importance of diet in pet health.

innovation and significance:

This venture into the Catavrse represents a significant leap in digital education within the veterinary field, aligning with Hill’s Pet Nutrition's digital transformation strategy. By utilizing VR, we are setting a new benchmark for interactive learning, providing an unparalleled method to explore feline biology and nutritional science.

Role and Achievements:

-Conducted in-depth research on cat anatomy and nutrition, focusing on Hill’s product line to guide the creative direction and project planning.

-Established the art direction, including story development, artistic style, color palette, character and environment designs, storyboard, script, and interactive gameplay elements, creating a cohesive VR narrative.

-Executed all 3D and 2D work to bring the VR experience to life, enhancing user engagement and transforming complex veterinary concepts into enjoyable, memorable content.

-Optimized assets for web performance and multi-platform compatibility while meeting Spatial.io’s requirements and limitations.

-Leveraged AI tools to accelerate the creation of supplementary content, such as textures, background music, voice-over, and effects.

BASIC CAT KNOWLEDGE

The educational content for the Feline Gastrointestinal Virtual Reality Walkthrough Experience is grounded in a comprehensive understanding of feline anatomy and physiology, particularly focusing on the gastrointestinal system. This section will ensure the VR content is accurate, relevant, and reflective of the latest advancements in veterinary science.

sUMMARY OF RESEARCH PHASE

This pivotal stage not only charts the path to the immersive VR journey into the The Catavrse but also infuses it with the emotional depth and relatability essential for a transformative learning experience. This structure provides a comprehensive framework for the development of the project, ensuring that the final product is both informative and captivating.

DESIGN PROCESS OVERVIEW

MAIN CHARACTER DESIGN

in this stage i developed the appearance, personality, and the motion characteristics of the main character. This process involved generating a variety of designs to explore different visual styles, narrowing down options and refining chosen designs to align with the project's narrative and aesthetic goal, as well as creating detailed character sheets that provide a consistent reference for how the character should look from various angles and under different conditions.

EARLY CONCEPT EXPLORATION

CONCEPT REFINEMENT

CHARACTER SHEET DRAFT

3D MODEL OF CHARACTER - WIREFRAME VIEW

3D MODEL OF CHARACTER

MUTIPLE SKIN COLORS FOR MULTIPLAYER EXPERIENCE

INTRODUCING PIXEL PURRBYTE

FINAL CHARACTER DESIGN

2d character design

Once the character was fully modeled, textured, and rigged, it was ready to be animated for 3D scenes. However, due to time constraints, some content had to be created using complementary 2D animated videos and integrated into the storyline. These videos conveyed important information in a visually distinct way, informing users or players about what was happening or providing hints on what they needed to do next.

Rubber-Hose Animation Style

Its simple, fluid movements and exaggerated expressions make characters highly expressive and visually engaging. The style's flexibility allows for creative storytelling, and its timeless, nostalgic appeal can connect well with audiences, making it ideal for projects that require a playful, dynamic visual approach.

rubber-house animation style references

character design for 3d scenes

adaptation to rubber-hose animation style for character in 2d scenes

INTRODUCING CARTOON PIXEL PURRBYTE

2d character design refinement

final 2d character design (rubber-hose style)

storyboard

The client has provided a foundational storyboard that narrates a basic progression or sequence, serving as the initial scaffolding for the VR experience. In 10 scenes or steps, this storyboard outlines a journey through the feline gastrointestinal system, marked by distinct stages that represent both the anatomical and the nutritional journey that a cat undergoes.

For each of the 10 scenes from the storyboard, the next category of information involves "dissecting" the scene by breaking it down into several key aspects. Each scene, accompanied by a concept image, is carefully examined to ensure that these elements align with the overall vision of the project, providing a cohesive and immersive experience for the audience

SCENE 01. THE CATAVRSE WITHIN

final design (2d Animated scene)